Confusing Newspaper Layout

Bad Layout in TC My local newspaper published this today. Does anyone else find this choice of headline and (non-related) photo poorly conceived? Does the brown dog not suddenly take on a whole different meaning when displayed prominently below a headline about sewage treatment? What could they have been thinking? Maybe to some readers the chocolate dog will represent nothing more than, well, a chocolate dog. But in Victoria, where raw-sewage debates rage and Mr. Floatie is a local celebrity, it’s entirely plausible that some coalition or another could have created a new mascot for their sewage campaign. Why not a chocolate lab?

I wonder what sort of reaction the folks at Rogers Chocolates had when they flipped through the paper this morning? They must be relieved that they decided not to sculpt a caterpillar.


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