Social Media Conference

I’ve been keeping my eyes open for conferences dealing with social media and communications and this one–Authentic Communications – Examining Social Media & The Online Conversations–seems to fit the bill. I would love to go, but it’s in New York, so that’s not likely to happen.

One thing: in their overview description of the conference they say that “everyone is on a quest to be perceived as authentic” through their communications efforts. What about ditching perceptions and just being authentic?