My 5, My Faves, My Goodness!

September 23, 2007

Driving the other day I suddenly heard the latest advertising pitch from Rogers Wireless for their new My 5 student plan. You might remember that a while back Rogers came out with their My 5 plan, where you can assign any five local numbers for unlimited talk and text. Then Telus countered with their own version of My 5, called My Faves. Then, eager to trump Rogers as September and the start of a new school year neared, Telus rolled out their My Faves Student plan. This gave students eight people to be in touch with. Great! Three more people than Rogers. Things were looking up. Well, now Rogers has their own student version of My 5, offering ten people!

Now, aside from the confusion of being on a My 5 plan yet actually being connected to ten people (Telus made the wiser choice of not being tied to a specific number; My Faves Student is quite a bit more distinct and logical than a My 5 Student scheme that actually gives you double the advertised number) I can’t help but think that the wireless industry is starting to sound more and more like the razor industry. You can still buy razors with one measly blade, but these days it’s all about the multi-blade action. What was once a joke is now reality. The Gillette Fusion has six blades: five for shaving and one on the back for touch-ups! It seems every year we’re treated with an escalation in blade numbers. It’s absurd.

At least with the phone industry there’s a chance that some real savings might be had by the “My” plan wars, even if the advertising doesn’t make sense.
One last thing: when a manual razor needs “instructions,” you know things have gone too far (click “How to Use” once the page is loaded).


Cardinal Mark Ouellet Speaking in Victoria on Saturday

September 13, 2007

I’m proud to be a part of an upcoming talk being given in Victoria by the Primate of Canada, Cardinal Mark Ouellet. The free talk is being hosted by St. Andrew’s Cathedral parish and its theme is the Eucharist and the family.

As a director on the board of the Edith Stein Society, a registered non-profit, I’ve played a role in bringing the Cardinal to town. As well, I will be the official photographer for the event. It promises to be an informative, if busy, weekend. More info on the event was available on the Edith Stein Society’s website, but the site is now unavailable. However, the details live on in Google’s cache for anyone interested.