Another Conference I’d Love to Attend (But Likely Won’t)

A blog I follow, Pro PR, has turned me on to a new conference: the Canadian Institute’s Social Media’s Conference. Just a quick glance at the agenda for the conference points to a number of items that would immediately pay dividends at my office. Best practices on employee blogs; using social media to attract top talent; how to monitor social media; implementing social media to improve internal communications.

This last one is of particular interest as our organization moves forward with our intranet redesign project. The intranet manager for the National Research Council (NRC) will be talking about using social media to add value to employee communications. The NRC is featured in the most recent Nielsen Norman Group top-ten government intranet competition and is a site we’ve used many times in the early days of our project as an example of a highly regarded intranet. It would be fantastic to learn from their intranet manager directly, especially given the resistance within my organization at considering anything that has even a whiff of “social” media. The word “social” is the big problem and most discussions on this topic need to be couched in safer words, code-like. I imagine the NRC would have had some similar challenges–they are federal government after all–so to pick the presenter’s brain could be worth the price of admission alone.

Unfortunately the conference isn’t cheap–they never are–and is in Toronto. Two big negatives. But, anyone could swing a 15% discount off the ticket price thanks to Joseph Thornley of Pro PR. In a nice use of the very tech the conference will discuss, if you send Joseph a request through Facebook he can get you the discount.


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