Using Twitter As a Tool

December 16, 2008

Guy Kawasaki has a great post on the power of Twitter. It’s full of good advice on using Twitter for more than your typical friend updates, complete with useful links.

This post comes at a valuable time for me as I get more seriously into Twitter myself. I’ve been following Twitter’s development since its inception, and have had an account for some time, but I never really took advantage of it. At first I saw it as one more way to communicate inane comments about day-to-day trivia. Incidentally, in his post, Guy talks about this exact use of Twitter, saying:

If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

But as the use of Twitter’s matured–along with social media in general–it’s real power as a tool is becoming clearer.

Just yesterday there was a post on VentureBeat about how Twitter has made Dell $1million. And I managed to come across this story because of a person I follow on Twitter–Ann Handley of the fantastic MarketingProfs.

Internal communications I think is one area where Twitter–or perhaps better yet,  a corporate Twitter-like tool like Yammer–would really shine. Even small organizations typically suffer from internal communications challenges, and integrating a tool like this has the potential to really break down barriers.


BC Government Tries to Ignite a Spark with Staff

December 8, 2008
Hompage of Spark

Homepage of Spark

The BC Government launched a new social media Intranet site last week called Spark. The site is meant as a place for staff to share ideas with colleagues which can then be voted on by other users of the site. Of course comments are enabled, allowing for some development of a particular idea within the context of its post.

While I’m actively participating in the site I’m left wondering how effective it will be in the long term. It’s being pitched as a Web 2.0 site for government employees, and it’s an encouraging step in that direction. But in my use so far, I’m not sure there’s enough there to get users coming back and continually participating. Possibly out of pure curiosity staff might return to check in on what ideas are being posted. But it’s lacking a mechanism for building community.

For example, I posted an idea about trying to get similar-minded communications and web workers in government to

Spark post page

Spark post page

come together to share ideas, best practices, etc. My idea was “voted” a few times and garnered a few comments. Okay, not bad. Then today I noticed that my idea had been given the status of “Run with it,” which, in the scheme of the Spark site means the administrators have looked at my idea and have given me the go-ahead to move forward since it doesn’t technically require any input or immediate support from them for me to make it a reality (it’s not like I’m suggesting government change a financial policy or something).

But now I feel suddenly alone. There’s no mechanism–at least from what I’ve been able to discover–for me to use the Spark site, or even the broader government intranet site in general, to move forward with my idea. If I’m interested in pursuing things, I need to go back to more traditional means, like email, to setup a connection with the people who commented on my idea. This seems like a big flaw in the system.

If an idea gets the go-ahead, it would be great to suddenly be given a space within the Spark site to collaborate. Possibly a wiki tool, for example, so that interested parties can begin sharing ideas in a centralized collaborative space. This is especially important given the government’s broad user base. Users could be anywhere in the province of British Columbia! I’m assuming those who commented on my idea are in Victoria, but they may not necessarily be here. And even if they are, my physical office is located out at the relatively remote Selkirk Waterfront, far enough from the hub of downtown Victoria to make quick meetings impractical.

So extending the purely idea-based structure of Spark into a place where the ideas themselves can begin to take form would make it much more useful, and give it more of the Web 2.0 credibility I think the site creators might have been shooting for.

However, I’m encouraged by this development, and will continue to follow it to see just how far one good idea can go.