Using Twitter As a Tool

Guy Kawasaki has a great post on the power of Twitter. It’s full of good advice on using Twitter for more than your typical friend updates, complete with useful links.

This post comes at a valuable time for me as I get more seriously into Twitter myself. I’ve been following Twitter’s development since its inception, and have had an account for some time, but I never really took advantage of it. At first I saw it as one more way to communicate inane comments about day-to-day trivia. Incidentally, in his post, Guy talks about this exact use of Twitter, saying:

If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

But as the use of Twitter’s matured–along with social media in general–it’s real power as a tool is becoming clearer.

Just yesterday there was a post on VentureBeat about how Twitter has made Dell $1million. And I managed to come across this story because of a person I follow on Twitter–Ann Handley of the fantastic MarketingProfs.

Internal communications I think is one area where Twitter–or perhaps better yet,  a corporate Twitter-like tool like Yammer–would really shine. Even small organizations typically suffer from internal communications challenges, and integrating a tool like this has the potential to really break down barriers.

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