Want Better Videos? Watch This One.

February 18, 2011

For anyone interested in video production, this energetic and informative interview with Miguel Hernandez of Grumo Media is like a video production 101 class.

Producing good video is hard. Many people, even those who really should know better, often don’t understand this. But Miguel serves up some good tips on how to plan and prepare for a video project, how to tease out the essence of what you’re trying to achieve, and lots of practical tips. Plus, the guy is just a great interview!

A couple of quotes:

“I mean, really, in today’s world, you have like 10 to 15 seconds to catch somebody’s attention. If you have a boring video, it doesn’t matter how much love you put into it, they’re going to leave your website. Right? That’s what people are doing wrong today.”


“At the end of the day, to create something that people want to watch, this is what I always say: There has to be a little story.”

Watch the video on Mixergy: http://mixergy.com/miguel-hernandez-grumo-interview/

Note: the animation site by Andrew Kramer he mentions is actually http://www.videocopilot.net/ not dot com.